The Marketing Dashboard That Got Me a Seat At The Revenue Table
To earn a seat at the revenue table, you need a marketing dashboard that shows your bottom-line contributions.
Ryan Narod (Head of Marketing at Mutiny) and Ben Davis (Head of Revenue & Operations at Coefficient) share the dashboards that earned them a seat at the revenue table.
About the Event
This session will show you how to earn a seat at the revenue table at your company using a marketing dashboard that connects your work directly to bottom-line revenue.
- Just in time for annual planning: How should marketers think about setting goals and why dashboards are important. Operations are your friends!
- Accountability that sticks: The rituals to get people to care - breaking down the human psychology of reporting and alignment.
- How to get your team to care: Walk-through some incentive structures for marketing teams to reinforce accountability so you hit your targets quarter after quarter.
Head of Marketing @ Mutiny
Head of Revenue & Operations @ Coefficient